food · Akaroa · 2023
Akaroa Sea Salt
A premium product in packaging that undersold it.
- brand
- website
- shop
the problem
Stocked in good kitchens around the country, sold online through a marketplace that took a cut and owned the customer.
what we did
Label and box system, then a direct shop with wholesale pricing behind a login so restaurants order without an email chain.
“Direct is over half our volume now.”
— Kate, founder
timeline
- 7 weeks
plan
- The works
